Nike is an American athletic sportswear and footwear manufacturer company. And apparel corporation headquartered near Beaverton, Oregon, United States. Nike is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment. And the revenue was over US$46 billion in its fiscal year 2022. The company was founded on 25 January 1964 a named “Blue Ribbon Sports”. The founders were Bill Bowerman and Phil Knight and they officially named NIKE, On 30 May 1971. “THE GODDESS OF VICTORY ”
Nike produces products under its own brands like Nike Golf, Nike Pro, Nike+, Nike Blazers, Air Force 1, Nike Dunk, Nike Skateboarding, and Nike CR7 including AirJordan and Converse.
WHEN DID NIKE START BOOMING IN THEIR ERA?
The significant boom for Nike was in 1980, when they started a smart marketing strategy and expansion into new markets. The boomm moment started in 1984, when Nike signed an athlete ‘ MICHAEL JORDAN ’ and released the first Air Jordan sneaker, which was a superb success.
WHEN WAS NIKE STARTED DIGITAL MARKETING?
Nike started its digital marketing initiatives when they launched a website called ‘NIKE.COM’ in 1996 and its online store in 1999. Basically NIke’s using compelling storytelling and imagery to make an emotional connection with its target audience. They collaborate with high-profile athletes, and utilize social media to engage directly with consumers with a slogan of “JUST DO IT”.
TAGLINE – “ JUST DO IT NIKE IN! ”
NIKE USES A VARIETY OF DIGITAL MARKETING STRATEGY:-
- BY CONNECT WITH CONSUMERS
- BY PROMOTE THEIR PRODUCTS
- BY DRIVE SALES INCLUDING
They use Social Media, Content Marketing, Influencer Marketing, Email Marketing, New Product Development, and Campaigns.
SOCIAL MEDIA –
They use social media platforms like Instagram, Facebook, and Twitter to engage their consumers or customers.
CONTENT MARKETING –
To increase brand exposure and engage the audience, they use content marketing. By often inspirational, motivational, educational, and engaging.
INFLUENCER MARKETING –
To earn mentions across social media channels, they use influencer marketing without spending extra on advertisement.
