Introduction
Redbus, the online bus ticketing company, which was founded in 2006. By the three engineers ( Phanindra Sama, Sudhakar Pasupunuri, and Charan Padmaraju ) from the Birla Institute of Technology and Science( BITS Pilani ). India’s #1 bus booking platform.
The founders were inspired to start Redbus after Sama struggled to find a bus ticket for Diwali in his hometown. They wanted to provide customers a way to book tickets online and to help customers get tickets when they needed them most.
After the initial value of 5,00,000 rupees, the founders started the Redbus company, and after some time they partnered with Travel Agents to offer reservation seats through the Redbus portal.
The unicorn company MakeMyTrip acquired Redbus as part of its acquisition of Ibibo group.
And now in 2024, Redbus become India’s largest online bus ticketing company. Offering over 4500 routes across all over India. The customers can book tickets through the Redbus app, by phone, and other multiple apps easily.
HOW REDBUS COMPANY BOOM AFTER USING DIGITAL MARKETING?
Redbus uses multiple strategies to become a leader in the online bus ticketing industry, by using digital marketing to reach a wider audience, they understand their customers, and they know what their customers want.
SOCIAL MEDIA
They use multiple social media to promote their brand and engage with customers widely. They also have a wider following on Facebook, Twitter, and LinkedIn.
PERSONALISED CAMPAIGN
They used multiple 1.1 personalized campaigns to improve the rate of return ticket bookings. They have also used dynamic messaging to improve user experience and CSAT scores.
“What Happens Next” Campaign
They come across each other while boarding a bus through redBus. The objective was to keep redBus in the spotlight while presenting the idea of bus travel differently. redBus instilled the idea that traveling by bus can now be a source of love and adventure using a popular couple from Bollywood.
The journey begins Campaign
RedBus designed this campaign when traveling became available after the pandemic. The video was released in August 2020, during which people had gone back to their homes or back to work. redBus launched “Safety+” buses. These buses are so designed to maintain the use of sanitizers and other safety measures that ensure no COVID-19 occurs. The campaign was a hit as people were not willing to travel, and the issue was how to be safe. This actually provided people with the confidence and guarantee of safety, thereby making them increase the number of bus bookings. The storyline was very relatable as well as brought a discussion that many people would have been carrying around the household, too. This is what gave them the positive response that they very much deserved.India’s #1 bus booking platform.
Conclusion
The Redbus success story enters the group of fantastic apps that successfully organize our everyday tasks rather than having too many functions. Redbus has proven its dominance in the industry by turning each user into a devoted customer.
